Act as if what you’re doing makes a difference. It does ~ William James
Fashion is an important part of our lives. It is the most intimate form of self-expression. It isn't the "fashion" that's causing harm to the planet, but our habits of consumption & production that are responsible for pollution. Therefore, as consumers ourselves, our aim is to help people make aware of this distinction whilst encouraging them to take small steps every day to have their wardrobes full of guilt-free fashion.